Cookie Policy

Last Updated: 1st January 2026

Effective Date: 1st January 2026

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites. Cookies help us remember your preferences, understand how you use our website, and improve your overall experience.

2. Why We Use Cookies

ApexDrift uses cookies for several important purposes:

  • Essential Website Functionality: To ensure our website works properly and securely
  • User Experience: To remember your preferences and provide personalised content
  • Analytics: To understand how visitors use our website and improve our services
  • Marketing: To deliver relevant advertisements and measure campaign effectiveness
  • Performance: To optimise website loading times and functionality

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, user behaviour, and performance metrics.

3.3 Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use on our pages. They remember your preferences and provide improved features.

3.4 Marketing/Advertising Cookies

These cookies are used to deliver advertisements relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and targeted advertising.

4. Specific Cookies We Use

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gat Google Analytics - throttles request rate 1 minute Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - ad personalisation 2 years Marketing

5. Third-Party Cookies

We use services from trusted third-party providers that may place cookies on your device:

5.1 Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how visitors use our site, which helps us improve our website and services. The information collected is anonymous and includes details like the number of visitors, where they came from, and which pages they visited.

5.2 Google Ads

We use Google Ads for remarketing and conversion tracking. These cookies help us show relevant advertisements to users who have previously visited our website and measure the effectiveness of our advertising campaigns.

5.3 Google Fonts

We use Google Fonts to display fonts on our website. When you visit our site, Google may collect information about your request to load fonts, including your IP address and browser information.

6. Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic functionality. When you adjust your cookie settings, our website automatically adjusts how Google services behave based on your consent choices. This ensures compliance with privacy regulations whilst maintaining website functionality.

7. How to Manage Cookies

7.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Allow all cookies including analytics and marketing
  • Reject All: Only allow necessary cookies
  • Customise: Choose which types of cookies to allow

7.2 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete cookies when you close your browser

8. Impact of Disabling Cookies

If you choose to disable certain cookies, some features of our website may not work properly:

  • Necessary cookies: Website functionality may be impaired
  • Analytics cookies: We cannot improve our website based on usage data
  • Functional cookies: Personalisation features may not work
  • Marketing cookies: You may see less relevant advertisements

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by updating the "Last Updated" date at the top of this policy and, where appropriate, provide additional notice through our website or email.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

ApexDrift AS
Strøget 59
8049 Aarhus
Central Denmark
Denmark
Email: privacy@apexdrift.top
Phone: +45 35642045

Note: For more information about our data processing practices, please refer to our Privacy Policy.