Privacy Policy

1. Introduction

ApexDrift AS ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services. This policy applies to all users of our website and services.

2. Data Controller Information

ApexDrift AS is the data controller for the purposes of the General Data Protection Regulation (GDPR). Our contact details are:

3. Data We Collect

We collect and process various types of personal data depending on how you interact with our services. The data we collect includes:

3.1 Information You Provide to Us

• Contact information (name, email address, phone number, company name)
• Communication preferences and marketing consent
• Information provided through contact forms or direct communications
• Account registration details if you create an account
• Business information related to our services

3.2 Information Automatically Collected

• Device information (IP address, browser type, operating system)
• Website usage data (pages visited, time spent, navigation patterns)
• Referral sources and search terms
• Cookie and tracking technology data

4. How We Use Your Information

We process your personal data for the following purposes based on legitimate legal grounds:

4.1 Service Provision

• To provide and deliver our inventory forecasting services
• To respond to your enquiries and provide customer support
• To process and fulfil your service requests
• To manage our business relationship with you

4.2 Communication and Marketing

• To send you information about our services (with your consent)
• To provide updates about changes to our services or policies
• To send technical notices and security alerts
• To conduct customer satisfaction surveys

4.3 Website Improvement and Analytics

• To analyse website usage and improve user experience
• To troubleshoot technical issues and maintain security
• To conduct research and development for service enhancement
• To personalise content and recommendations

5. Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

6. Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for marketing communications
• Contract: To perform our contractual obligations to provide services
• Legitimate Interests: For business operations, website analytics, and service improvement
• Legal Obligation: To comply with applicable laws and regulations

7. Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information in the following circumstances:

• With trusted service providers who assist in our operations (under strict confidentiality agreements)
• With professional advisers such as lawyers, accountants, and auditors
• To comply with legal obligations or respond to lawful requests
• In connection with a business transfer, merger, or acquisition
• With your explicit consent for specific purposes

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Contact enquiries: Up to 3 years from last contact
• Customer data: For the duration of the business relationship plus 7 years for legal compliance
• Marketing data: Until you withdraw consent or 3 years of inactivity
• Website analytics: Up to 26 months as per Google Analytics retention settings

9. Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data we hold
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for marketing communications

To exercise any of these rights, please contact us at privacy@apexdrift.top or +45 35642045. We will respond to your request within 30 days.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection principles.

11. International Data Transfers

As we operate primarily within the European Economic Area (EEA), your data is generally processed within the EEA. If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as adequacy decisions or Standard Contractual Clauses approved by the European Commission.

12. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

13. Complaints

If you believe we have not handled your personal data in accordance with this policy or applicable law, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or your local supervisory authority.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.